Privacy Policy

The privacy and security of our supporters’ personal information is extremely important to us. This privacy policy explains how and why we use your personal data, to make sure you stay informed and can be confident about giving us your information.

We will respect your privacy and work hard to ensure we meet strict regulatory requirements.

We’ll always protect your personal data and, as part of this, we will regularly review our privacy notice so that you can see how we use your data and what your options are. If there are any further changes to the ‘UK General Data Protection Regulation’ (or UK GDPR) or related laws, we may need to amend this statement in the future.

Key notes:

  • This privacy policy explains what personal data we collect as well as how and why we use your personal data
  • The policy applies to you if you’re a supporter of Nature North or use any of our services, visit our website, subscribe to our newsletter or make another form of contact with us. In certain circumstances we may also provide an extra privacy notice, which will always refer to this page
  • We’ll never sell your personal data

Who are we?

Nature North is a collaboration of organisations in the North of England (including The Wildlife Trusts, RSPB, National Trust, Woodland Trust, National Parks UK, The National Association of AONBs, Natural England, the Environment Agency and the National Lottery Heritage Fund) with the aim to drive Nature Recovery for Green Growth and Climate Resilience in the North of England. It is data controller for all personal data it processes. The data controller for the Nature North website is the Cumbria Wildlife Trust.

What personal data do we collect?

We will collect and use your personal data (this means any information which identifies you, or which can be identified as relating to you personally, such as your name, address, phone number, email address or your computer’s IP address). We’ll only collect the personal data we need and we’ll make it clear at the point of collection why we are collecting it.

This personal data you provide us may include your name, address, date of birth, age, gender, employment status, demographic information, email address, telephone numbers, personal description, photographs, attitudes, opinions.

We may automatically collect information as you use our digital services such as the website. This may include the pages you have visited, information about the device or browser you are using, any errors you encountered and data relating to any online communications or transactions.

In whatever way you interact with us, such interaction may create other items of personal data. This could include details of how you’ve helped by supporting our campaigns and other activities.

How do we use your personal data

We’ll only use your personal data on relevant lawful grounds as permitted by the UK General Data Protection Regulation 2016, Data Protection Act 2018 and Privacy of Electronic Communication Regulation.

Personal data that you provide will be used for the purposes specified in this privacy policy or in relevant parts of the website.

We may use your personal information to:

(a) help us provide a great experience for you when using our website. This includes tailoring the information we share to ensure you find it relevant, useful and timely.

(b) send you email notifications that you have specifically requested (or that you might reasonably expect to receive – see below)

(c) deal with enquiries and complaints made by you relating to the website or our organisation

We do not use your personal data for automated decision making or profiling.

Legal basis for use

We will only use your personal data for one of the purposes described above if we have a legal basis to use it for that particular purpose. The legal basis is either your ‘consent’ or ‘legitimate interest’ where we have an appropriate balance test recorded.

Retention Period

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other authorised requirements.

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

Sharing and Disclosures

We will never sell your personal data but may share it with authorised partner organisations.

We may additionally disclose information about you:

(a) to the extent that we are required to do so by law

(b) in connection with any legal proceedings or prospective legal proceedings

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)

Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or unauthorised alteration of your personal information. We will store all the personal information you provide on our secure password- and firewall-protected servers.

Your rights

In addition to this privacy policy, we will provide a privacy notice at the point of data collection informing you of the lawful basis that Nature North is using to process your personal data.

You have the following rights in relation to our processing of your personal data which you can exercise at any time using the contact details below.

  • You can withdraw your consent at any time, where processing of your personal data is based on consent.
  • You can object to the processing of your personal data where it is processed on the basis of legitimate interests provided that there are no compelling reasons for that processing;
  • You can request access to copies of your personal information that we process (Subject Access Request);
  • You can ask for information we process about you to be rectified if it is inaccurate or incomplete;
  • You can ask for data to be erased provided that the personal data is no longer necessary for the purposes for which it was collected and there are no overriding legitimate grounds for processing. When making a request to be forgotten, please note that the Nature North is required to retain certain types of personal data for statutory or other authorised retention purposes;
  • You can ask for the processing of your personal data to be restricted if the accuracy of that data is contested, the processing is unlawful, the personal data is no longer necessary for the purposes for which it was collected, or you exercise your right to object (pending verification of whether there are legitimate grounds for processing);
  • You can ask for data portability if the processing is carried out by automated means and the legal basis for processing is consent or contract.

Should you wish to exercise any of the individual rights listed above please let us know by contacting us by email at or by writing to Cumbria Wildife Trust, Plumgarths, Crook Road, Kendal, Cumbria LA8 8LX.

In the event that you are not satisfied with our processing of your personal data, you have the right to lodge a complaint with the relevant supervisory authority, which is the Information Commissioner’s Office (ICO) in the United Kingdom, at any time. The ICO’s contact details are available here: